Technical SEO

Technical SEO Full Description

Technical SEO refers to optimizing the technical aspects of a website to improve its crawling, indexing, and overall search engine performance.

1. Crawlability

   • Ensure that search engine bots can crawl your website without hindrance.

   • Use a proper robots.txt file to control which pages are crawled.

   • Generate an XML sitemap and submit it to Google Search Console for better indexing.

2. Indexing

   • Ensure that all your important pages are indexed by search engines.

   • Use the “noindex” tag for pages you don’t want to be indexed (e.g., admin pages, duplicate content).

   • Regularly check for indexing errors using tools like Google Search Console.

3. Site Architecture

   • Maintain a clear and logical structure for your site.

   • Use breadcrumbs to improve navigation and allow users and bots to understand the hierarchy of your site.

   • Ensure that important pages are easily accessible within three clicks from the home page.

4. Canonicalization

   • Avoid duplicate content issues by using canonical tags to tell search engines the preferred version of a URL.

   • Set up 301 redirects for duplicate pages and content.

5. HTTPS and SSL Certificates

   • Ensure your website uses HTTPS instead of HTTP.

   • Install an SSL certificate to secure your website and improve trust with search engines and users.

6. Mobile Optimization

   • Make sure your website is fully optimized for mobile devices (responsive design).

   • Check mobile usability with Google’s Mobile-Friendly Test tool.

7. Page Speed Optimization

   • Use Google PageSpeed Insights to identify issues slowing down your site.

   • Minimize CSS, JavaScript, and HTML code.

   • Compress images and use lazy loading techniques to reduce load times.

8. Structured Data (Schema Markup)

   • Use schema markup to help search engines better understand the content of your site.

   • Implement structured data for rich snippets like reviews, FAQs, events, and products.

9. Fix Broken Links

   • Regularly check for and fix broken links (404 errors) using tools like Google Search Console or Screaming Frog.

   • Set up proper redirects for removed pages.

10. Canonical Tags

    • Use canonical tags to avoid issues with duplicate content.

    • Specify the preferred URL for a set of pages that might have similar or identical content.

11. Core Web Vitals

    • Optimize your site for Google's Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift).

    • Focus on improving load times, interactivity, and visual stability.

12. Pagination and Indexing Issues

    • Ensure proper pagination with the rel=”next” and rel=”prev” tags.

    • Avoid infinite scroll unless properly optimized with AJAX to allow search engines to index all pages.

13. AMP (Accelerated Mobile Pages)

    • Implement AMP for faster loading mobile versions of your content, especially for news or blog articles.

    • Ensure that AMP pages meet Google’s standards to appear in the AMP carousel.